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MSN report on Indian blogging trends

May 3, 2007 · Posted in India Web 2.0, India blogs 

As per a MSN research report,

  • 58% of Indian bloggers start a blog because they wanted to express passionate views
  • India’s blogosphere is still nascent with only 14% of the net users blogging actively
  • Unlike other countries in Asia, Indians don’t like reading blogs written by business leaders as only half of the users were found enjoying them
  • Bloggers in India are spending more time online with 87% spending up to 5 hours per week reading blogs or updating their blog
  • 50% of all Indian blogs receive 10 visitors or less a week
  • men dominate blogosphere in India
  • Besides current affairs and technology, the next best content for blog-ing is personal experience

Hmm..ET does not provide any further reference to the report in question.


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