Leveraging India and China
The WSJ has a great column on how big companies cant afford to ignore India and China - and why they should not look as India and China as mere cost reduction centers.
Given the size and sizzling growth of these economies, a suboptimal strategy for China and India is no longer a matter of merely leaving some money on the table. Many of today’s Western giants that don’t have solid China and India strategies will face severe threats to their very existence in as little as 10 years’ time. If they’re not making the most of China and India, rest assured that somebody else is — either a Western competitor or a homegrown firm.
The story goes on to highlight the approach that some of the big MNCs are taking to tap into both these markets.
Strongly recommend reading it.
April 30th, 2007 at 4:46 am
Loved the WSJ article!
April 30th, 2007 at 6:20 am
Does the article talk about how India (and china) view the interests of the MNCs, etc. I think India should worry more
about IP (created in india by indians mostly) being copyrighted by the MNCs. We need a LONG term strategy to keep first create IP and keep it inhouse. In short that means having Indian companies employing Indians to create IP. Maybe that may happen down the road (10-20 yrs).
April 30th, 2007 at 4:56 pm
Vish,
Innovation is not at the forefront of both these economies at present. As the Indian IT industry steps up in the food chain from services to products / RnD etc — thats when you’ll start seeing IP generation…Just like developing the entrepreneurship ecosystem, the IP ecosystem (encouraging people to create IP, patents etc.) will emerge as the market evolves.