Design in India - things are booming
Manoj Kothari, founder & strategist at Onio Design at Pune, has a story in BusinessWeek on how design - including web design, industrial design - is getting much needed attention in India. Designers in India seem to be in great demand. Hailing from a design background, he explains how design is not given enough importance by the ‘big businesses’.
“Once these companies understand that they have to innovate, they don’t seem ready to take the riskier step of continuing to do so. It will take another round of mediocrity and failure before they understand that engaging with higher paradigms of design is not optional. These companies have the potential to become shining icons of Indian design, but they need a visionary leader to take them there.”
Entire story here.
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