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GoaFest2007 - Advertisers yet to embrace the Internet

April 21, 2007 · Posted in Misc, Tech tidbit

At the recently concluded GoaFest2007, Frederic Joseph, regional CEO - EMEA and APAC for Zed Digital highlighted the significance of Internet as a critical advertising medium. Key summaries that I found of interest:

“With the expansion in digital media, the number of touch points is also increasing. Companies have to keep their eyes and ears open to be at the forefront of whatâ€™s happening and to know where their audience is shifting.”

Talking about Web2.0, and how UGC empowers the Internet user:

“They can be anything they want; they can be broadcasters, critics, news reporters, celebrities, cameramen, media owners, etc”

Talking about online advertising in India, he says:

“In India specifically, ad spends on the Internet formed only 1 per cent and were expected to go up to 3 per cent by the end of 2008.”

If the above piques your interest, you can read the rest of the story.