10-15 age group driving Indian VAS market

The mobile value-added services (VAS) industry, whose focus is mainly on the youth in the age group of 15-30 years, is, however, witnessing a new trend—more kids in the age group of 10-15 years are getting hooked to mobile content downloads.

As per Rajiv Hiranandani, head - Mobile2Win:

“The maximum content downloaded by this segment is mobile games. As the youth and children are exposed to more entertainment options, their needs and wants for quick entertainment solution increases. Hence, the demand to own mobile phones and download more content increases”.

Gee..There was a time when I was still watching Mowglee/Bikram Betal on TV at that age. After reading this bit, I suddenly feel very old
via FE

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