Are you New Here ? You might want to:

                    1. Take a look at some of the most popular posts 
                2. Subscribe to the RSS Feed
                3. about StartupDunia
                4. Leave me a tip by email

Online advertising market in India

April 15, 2007 · Posted in Misc, Tech tidbit 

I have searched quite extensively for statistics related to online advertising in India - how big is the market, who are the biggest online Indian advertisers, which portals lead the segment, what kind of advertising is popular - CPM / CPC / CPA and finally - how much is the average CPM rate for these Indian portals.

The closest story I found related to my questions above was Anurag Gupta’s guesstimate.

Now, Businessworld has a story in its latest edition, which answers pretty much all the questions above.

Some interesting points:

  • Rediff leads the Indian portals in terms of pageviews followed by Yahoo India and Indiatimes.
  • Average CPM rates for Indian portals is between 100-125 Rs.
  • E-commerce and FMCG companies are the leading online advertisers
  • Ebay India,Travelguru, Makemytrip, Yatra, Sulekha, Bharatmatrimony, Shaadi,99acres, Naukri, banks are the leading online advertisers.

ad-market.gif

Read the entire story here.

I’ll elaborate further on this post tomorrow. Till then, its over and out at my end. Enjoy !


1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading ... Loading ...

Similar Posts

Comments

9 Responses to “Online advertising market in India”

  1. Geeta Eral on April 16th, 2007 4:27 am

    Hi Pranav,

    Looks like this is going to be an interesting article. Will watch out for your comments tomorrow

    Cheers!

    Geeta

  2. pranav on April 16th, 2007 5:01 pm

    Geeta,

    Work commitments have pushed this post to mid-week :-(

    Pranav.

  3. Online advertising in India « Sukshma, Santosh Dawara on April 16th, 2007 11:01 pm

    [...] For as far as I can remember, I was never able to come up with anything concrete on what the Indian advertising space looked like. Pranav from StartupDunia seems to have some answers on the shape of things today. He uncovered this BusinessWorld article titled - “Big Media goes online”. The article is detailed and does cover some interesting statistics. The rates for online advertising on every portal reflects the number of pageviews only to a small extent. In any case, entrepreneurs with web properties will find the article extremely interesting. [...]

  4. Online advertising in India « Sukshma, Santosh Dawara on April 16th, 2007 11:04 pm

    [...] For as far as I can remember, I was never able to come up with anything concrete on what the Indian advertising space looked like. Pranav from StartupDunia seems to have some answers on the shape of things today. He uncovered this BusinessWorld article titled - “Big Media goes online”. The article is detailed and does cover some interesting statistics. The rates for online advertising on every portal reflects the number of pageviews only to a small extent. What are the other factors at play here? Entrepreneurs with web properties will still find the article extremely interesting. [...]

  5. udkl on March 25th, 2008 10:33 pm

    Damn …. So the Indian Advertising market(Online) is based on the money of a few TOP companies that share a massive 60% of the advertising !!! ….. Very Bad …..

    If and when they stop their advt campagins ….. I fear that day !!

    Till then , I’ll support the good Ol’ Adsense

  6. Ankur Gattani on June 6th, 2008 9:00 am

    With trends in celebrity blogging and their presence on social media, is it likely that brands wishing to interact with their audience over the internet would spend more on the web not just in display advertising, but enabling interactions, perhaps on the lines of axeland/petkapaap.in etc.?

    Thanks and keep up the great work! rather useful stuff for young aspirants looking for a pie of the internet spends..

  7. Ashit on July 15th, 2008 6:12 am

    Thanks a Lot Pranav.
    The data really helped me a lot.

  8. imran khan on August 20th, 2008 3:57 pm

    hi friends,

    i will appreciate if anybody can tell me,how much advertising revenue being spent on travel,healthcare,automobile,jobs,news and technology related–portals.

    looking forward to hearing from u,plz contact me on[meee_imran@yahoo.com]

    all the very best
    imran

  9. jayakumar.j on August 30th, 2008 6:59 am

    please inform me what is the advertising scene in india and its evaluation fromhte past to modern times