UTV plans world cinema channel, Olive TV
After wooing kids with Hungama, the teens with Bindaas, UTV is now out to woo the serious cinema buff with the launch of Olive TV, a world cinema channel.
As part of Olive TV, UTV brings together award winning cinema - likes of BAFTA, Cannes, Berlin, Venice, Toronto - to the Indian audience. Depending on the response, they may look at theatrical releases in select Indian cities and corporate / film club screenings as well. DVD releases are also planned.
I think this is a great move by UTV. Everyone else is so busy wooing Bollywood that this niche is underserved. And there definitely exists a small (relative to Bollywood) but strong demand for such alternative cinema.
March 29th, 2007 at 7:23 am
Pranav,
I am getting partial feeds of your posts, is it by mistake or you have made it so?
March 29th, 2007 at 7:45 pm
Hi Abhinav,
I’m making some changes and testing something..So for the next week or so, you’ll continue to get partial posts of feeds.
By next week, I’ll revert back.
Appreciate your co-operation.
Pranav.
April 6th, 2007 at 3:18 pm
[...] Thankfully, there seems to be some light at the end of the tunnel. Small budget and alternative movies such as Dor, Khosla ka Ghosla,My Brother Nikhil, Being Cyrus are getting widely accepted by Indian audiences worldwide. Emergence of DTH and launch announcements of several new channels also offers hope to Indian TV viewers. Online radio sites such as RadioVerve have emerged to serve the needs of Indie music buffs. It will be interesting to watch when and who actually decides to tap into this virgin, long tail demographic. Till that happens, I will opt to seek solace in reading blogs and watching videos on YouTube . [...]
November 13th, 2007 at 5:22 am
Hey, Pranav! Its well over six months & there’s no such launch of Olive TV.Is it still in the pipeline or it has been shelved.