Indian PR and marketing industry getting blog conscious

In an earlier post, I wrote about Indian corporate industry warming up the blogging medium.

Now, PR and marketing firms are realizing the impact of this medium

The Internet space in India is galloping towards newer heights with features like blogging and social networking sites receiving immense responses from the users. Blogging as a tool for communications, across the vast digital space, has been on the rise over the years with more users relying on reviews on them, before subscribing to a service or buying a product. In that sense, these are becoming the next form of advertisements for the brands and most importantly, the companies owning the brands as any negative publicity about them or the brand will be detrimental to their sales.

With the growing knowledge of Internet and in this case, blogging, brands and corporations are trying their best to maintain a good image among the consumers. As a result, PR companies are acting on behalf of the clients to quell any negativity about their clients and a new segment called ‘e-initiatives’ are emerging in this area.

via Exchange4media

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Comments

4 Responses to “Indian PR and marketing industry getting blog conscious”

1. Rajiv Dingra on March 15th, 2007 7:38 pm

   This is exactly why our company has come into existence. check out http://www.watconsult.com

2. pranav on March 15th, 2007 7:42 pm

   Good to see you here Rajiv.

   I wrote about WatConsult here:

   http://www.startupdunia.com/2007/03/12/indian-blogosphere-making-great-strides/

3. Social Media in Developing Curriculum for PR at University « Indian PR Student Blog! on March 16th, 2007 8:58 pm

   [...] This is the first time ever where a curriculum is prepared by the community through Wiki. We can see how much social media is developing in India. [...]

4. Rajiv Harjai on March 16th, 2007 9:02 pm

   Another example of Social Media in India can be seen at http://www.indianpr.wordpress.com

   cheers