Insider Scoops and Bloggers - possible business model
So, I was searching through the TechCrunch archives looking for a specific post. While surfing through some of the archives, I noticed that TC has reported several tech scoops and acquisition rumors - some of these actually turned out to be true. That got me thinking - a tech scoop - acquisition rumor is such a win-win situation for any professional blogger. An insider passes on the scoop to the blogger. The blogger reports about the possible scoop. If the rumor turns out to be actually true, the blog gets a huge spike in traffic and most possibly an increased subscription base. And more the traffic on the blog, the pageviews and consequently, the ad rates keep increasing.
So, does the tipster actually stand to gain anything out this tip ? Unless there is any undisclosed compensation involved, I dont see any gains for the tipster. So, why not have a service where insiders / tipsters can actually post their scoops. The identity of the tipster is kept anonymous. Each scoop has its own auction and the interested bloggers compete and bid for the scoop. The winning bid gets exclusive access to the scoop. Revenues from the scoop are split with the tipster.
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