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Yatra offers international ticketing

February 24, 2007 · Posted in Misc, Tech tidbit 

Yatra has partnered with 50+ international airlines to offer global ticketing solutions and are targeting revenues of $120 million by year end (via The Hindu).

Now where did I hear that figure earlier - aah yes - Did’nt MakeMyTrip recently announce that that they are expecting full year revenues of $120 million ? For MakeMyTrip, I can understand the $120 million considering that they have been operating in the international ticketing market for the last 3-4 years and have the biggest market share (And I wont be surprised if the international market contributes a sizeable chunk to this revenue). But Yatra hoping to reach $120 million by year end ? Sounds overly exaggerated considering that they launched only in September last year. Yatra co-founder claims current revenues of $5 million a month & I’m still trying to make sense of it. Is Yatra so popular in the Indian domestic travel market ? Can anyone comment on how popular Yatra is in the domestic travel market ? In my opinion, this may very well just be a marketing move to respond to MakeMyTrip’s announcement last week.
As part of the same news release, they announced the launch of Raahi.com - a social networking site that aggregates content related to travel advisory and other support functions. A social networking site !!! - for heavens sake - all they have is blogs, photos and are hoping this will translate to travel journals for users. The site is based on Joomla - a popular PHP based Content Management System - they left the default favicon.ico (the small image that appears in FireFox in front of the url - when you bookmark a site, this icon appears against the bookmark). They use the community builder component of Joomla in the hopes of building a social networking site.

If anyone from Yatra is reading this — If Yatra is making $5 million a month, spend some of that money in building a “real” social networking site. Or if you want to pass of a PHP CMS as a social networking site, at least try to do a better job at it.


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3 Responses to “Yatra offers international ticketing”

  1. [...] I covered Raahi.com - Yatra’s supposedly new social networking site here. Nikhil at ContentSutra wonders why they dont just have question and answers (aka Yahoo Answers) type of model. Interesting input - is anyone listening ? [...]

  2. [...] Even the travel portals seemed to have entered into the PR battlefront. In February, MakeyMyTrip claimed to have touched the $100 million mark in terms of revenues. Yatra soon followed suit and said they were targeting $120 million in revenues by year end. ClearTrip did not want to be left behind. So, they followed with their press release - aiming for $100 million in revenues in their first year of operation. [...]

  3. Ashish on May 2nd, 2007 9:07 am