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ICICI net transactions overtake in-branch transactions

In the year 2000, 94 per cent of the transactions happened at the branches. It was early days for Internet banking. Just 2 per cent of transactions were over the Net. In fiscal 2006, transactions at the branch were down to 22 per cent of the total while Net banking transactions rose to 18 per cent. That number seems to have gone up further during the last few months.

Says Mr Kamath, “Technology is proving to be a winner. The customer is signalling to me that he or she is comfortable using technology. We have more transactions on the Net than in the physical space (branches). I would not have thought it possible just 3 years ago.”

via Hindu


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