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Internet transforming rural farmers - ITC strikes big

February 23, 2007 · Posted in Misc 

Here’s a CNN-IBN video on how the Internet is transforming lives for village farmers — they use the Internet not only to seek high quality seeds but also to directly contact the wholesale buyer, cutting the middleman.

Video.


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One Response to “Internet transforming rural farmers - ITC strikes big”

  1. India Rural 2.0 - marketing to Rural India « Startup Dunia - Indian startups and Entrepreneurship on March 22nd, 2007 7:52 pm

    [...] In an earlier post, I mentioned about ITC’s e-Choupal initiative - the largest IT initiative by a corporate entity in rural India. The initiative consists of setting up an Internet kiosk in villages. Farmers can logon to the site to order high quality agri-inputs, weather forecasts, best farming practices and also find out the best market prices for their crops. The initiative covers 38000 villages, empowering about 3.5 million farmers. [...]